Skip to main content

Statistics

What is statistics?​

Statistics is detailed analytics for all campaigns and calls. It allows tracking work effectiveness, analyzing results, and making data-driven decisions. Connected to scripts and databases.

Main Sections​

  • Campaign statistics — general analytics for all campaigns
  • Detailed campaign statistics — detailed information for specific campaign
  • Campaign history — chronology of launches and results
  • Call details — information about each individual call

Statistics Types​

  • General statistics — summary indicators for all campaigns
  • Campaign statistics — detailed analytics for specific campaign
  • Action statistics — results of various operations
  • Call statistics — call quality and results analysis

Viewing Statistics​

General Statistics​

  1. Go to "Statistics" section → select "Campaigns"
  2. Study summary indicators:
    • Total number of customers
    • Number of successful calls
    • Call success rate
    • Average call duration

Specific Campaign Statistics​

  1. Find needed campaign in list → click on name
  2. Study sections:
    • General campaign information
    • Action statistics
    • Launch history
    • Call details

Action Results Analysis​

  1. Open detailed campaign statistics
  2. Go to "Action Results" section
  3. Study indicators: number of completed actions, success rate, execution time, error frequency

Campaign History​

  1. In detailed statistics find "History" section
  2. Select period for analysis
  3. Study data: launch dates, results of each launch, setting changes, effectiveness trends

Call Details​

  1. Go to "Call Details" section
  2. Apply filters: by date, call status, phone number, result
  3. Study information: start and end time, conversation duration, termination reason, call recording

Key Indicators​

General Campaign Indicators​

  • Total number of customers — how many customers in database
  • Customers without calls — how many haven't been called yet
  • Customers with validation errors — incorrect data
  • Successful calls — number of reached customers
  • Failed calls — number of unreached customers

Effectiveness Indicators​

  • Call success rate — ratio of successful calls to total number
  • Average duration — average conversation time
  • Conversion — percentage of achieving campaign goals
  • Contact cost — expenses per successful call

Call Statuses​

  • Completed — call completed successfully
  • No answer — subscriber didn't pick up
  • Busy — line is busy
  • Error — technical error
  • Blocked — number is blocked

Filtering and Export​

Filters​

  • By time: today, week, month, custom period
  • By status: all calls, only successful, only failed
  • By numbers: by phone number, number range, operator

Data Export​

  • Formats: CSV (for Excel), PDF (for reports), JSON (for technical analysis)
  • What to export: general campaign statistics, detailed statistics, call list, action reports

Troubleshooting​

Statistics Not Displaying​

Reasons: campaign hasn't been launched, no data, internet problems, incorrectly configured filters Solution: check that campaign was launched, ensure connection stability, reset filters

Campaign Effectiveness​

Key indicators: call success rate above 20%, conversion meets expectations, contact cost within budget, minimum technical errors

Statistics Show Errors​

Actions: analyze error types, check database quality, ensure number correctness, check telephony settings

Campaign Effectiveness Comparison​

Methods: use same time periods, compare similar campaign types, consider target audience differences, analyze trends over time

Tips​

Effective Analysis​

  • Regularly check indicators and track changes
  • Compare periods and analyze dynamics
  • Focus on key metrics and use filters

Decision Making​

  • Define goals and choose important metrics
  • Analyze trends and plan improvements
  • Study successful calls and analyze failures
  • Campaigns — campaign management for analysis
  • Scripts — script effectiveness analysis
  • Databases — customer data quality analysis
  • Telephony — call quality analysis
  • Billing — expense and ROI analysis